How Do I Build My List? (Part 1)
Another of the most frequently asked questions in the online marketing scene that comes especially from people who haven’t created their own products yet, is how do I build my list. Everyone has grasped the concept of building your own media outlet, that you can promote to again and again without having to pay a penny, that usually consists of the most targeted people, and those who are going to buy your products on the grounds of trust and the quality of your previous work.
And right there, that is the key to it all. By the time you have your own list that stretches over the five thousand mark, you should at least have one product, and the majority of people should have come from the promotion of that product. Avoid anything that asks you for cash to put subscribers on your list, because, if you haven’t tried them already, let me assure you that compared to what you can achieve through joint ventures and other means, the quality of the list will suffer although not necessarily it’s size. As we talked about above however, it’s the quality that matters for both your current promotion and your future promotion. Size is definitely not everything here.
The ways in which we’re building your list don’t involve direct methods. Something that you can plug money into to, wake up in the morning and suddenly have a massive responsive list to promote to. Agreed you might end up with a massive list but they’ll be far from responsive. Concentrate your efforts on promoting your products and at the same time, whatever action someone takes through your sites, make sure that they end up on one of your lists. If we look at things this way, all it takes is for them to either buy something, signup for something, jump into some follow-up, join your affiliate program and so on.
Never create anything that allows customers to go through the sales process on your site, or any process at all for that matter, and then lose contact with them. This is not the way to do things. Of course, speed is also an issue for many people out there. I’m sure you don’t want to be hanging around only to find a few years later that your list has only reached two or three thousand subscribers. You want a lot, you want a big list and you want it quickly. I understand how it is and I hate waiting for things to build up over time too. This is exactly why we make sure that everything you do, related to your site, involves collecting names and email addresses for your list at some point or another.
Let?s look at some numbers starting off with the simple joint ventures. Say for example you score a joint venture that brings you two thousand visits from someone?s personal list. Now with standard e-zines I can understand how you might not see this as being much, as the number of people who subscribe, compared to the number of people that visit, can indeed be lower than you expect. But through joint ventures, with these quality lists, I’ve seen subscription rates top one in three, and it’s not unusual for at least 25% of your visitors to subscribe to something if your sales copy is doing its job.
To learn more about how to build a list, along with some excellent tools and resources we recommend that you take a look at Profit Lance.
