Resell Rights Explained – What Every Reseller Should Know

When you download an ebook or a software it always come with a license. A license or rights is the permission granted to you by the product owner or creator of the user of the product.  You will find the license with the zip file if your are purchasing or downloading a digital product.

As a reseller, you should know what are the limits of the product so as to avoid legal complications and misunderstanding. The problem is most reseller do not read the license or read it but don’t understand what it means.

Here are the different resell rights that may come with the  products you are selling or using:

Basic resell rights or simply resell rights (RRP)

It means you can sell the product but you cannot pass on the resell rights to your customer. Usually your customer is an end user and it is for personal use only. When you are given the resell rights you keep 100% of the profit but you cannot alter or change the product in anyway. (Read more here)

Master resell rights (MMR)

It means you can pass on the resell rights to your customer. Your customers are resellers that make money selling ebooks, softwares or scripts as well. Usually MMR products cost more than RRP because of the profitability attached to it. (Read more here)

Private Label rights (PLR)

Generally, it means that you can change anything and use it in anyway you like. But some PLR still have limitations like you cannot resell the PLR products as is. (Read more here)

Rebranding rights

It means you are allowed to change the links on the rebrandable ebook. You are also allowed to put your name as an affiliate and your website on the front or back page. This is usually a teaser ebook or a free report of a product that when somebody  purchse the product through your link you get credited for it.

Unrestricted rights

It means as the name implies, no limits, no restrictions. You can do anything you like with the product.

Non-transferable rights

It means you cannot transfer whatever rights that is granted to you to anybody. For example, you purchase a non-transferable PLR product, you rewrote it, compile it as an ebook and sell it. You cannot transfer the private label rights to your customer.

Giveaway rights

Again as the name implies, you are granted permission to give away the product, include it as a bonus or use as a bait to build your list. Rebrandable products are usually

Personal use rights

You are not allowed to sell, share or give away a product. It will only be for private use and not for commercial use. You cannot modify it as well or claim it as your own. If you have resell rights to a product, your custormer have personal use rights only.

Reprint rights

You are allowed to publish or print a copy that has been published already like an article in an article directory. However, you cannot alter the article or the author’s information included in it. You also cannot sell reprint products.

Royalty rights

It means you pay the author or creator of the product a certain percentage of the unit cost whenever you make a sale. The difference between an affiliate is the creator has control over the sale and pays you the commission while in royalty rights you control the sale and pays the author.

Some of digital products come with combined rights. So it is very important that you read the license before proceeding any further.

Now that you know your rights – start the ball rolling and make money online.